Our Results – Wear Gratitude

change your underwear. transform your life.

Wear Gratitude is the only underwear brand that expands human potential. Women effortlessly start their days with intention, develop the habit of gratitude, and transform their mindset in a digital era when mental wellness is a silent afterthought.

ALTER-EGO

THE “PROVOCATEUR”

UNFAIR ADVANTAGE

INNOVATION

VILLIAN

INNER VOICE

PROMISE

EMPOWERMENT

BRAND STRATEGY

“I think you have such a talent, a gift, a knack, I don’t know what it is…I learned so much…just your perspective on all of it. I feel like you understand where I’m coming from…it’s that connection, like it’s the feeling I want people to have.”

– Emily McNaughton, Wear Gratitude